Graphic and video design

1. Training Track Title

Graphic Design & Video Production

2. Headline

Train for a real creative digital profession and learn how to produce professional visuals, photo content, video content, and communication materials using today’s most popular tools.

3. Track Overview

The Graphic Design & Video Production track at Samedi-Informatique is a practical professional training program designed to build strong operational skills in visual communication, photography, videography, editing, and digital content creation.

It prepares learners to design communication materials, produce visual assets for brands and organizations, create content for social media, shoot and edit short videos, and deliver communication outputs that meet real client or project needs.

This training is built for learners who want to become capable of handling concrete visual communication tasks with tools that are currently relevant, accessible, and widely used in the market.

4. Training Objective

The objective of this training is to help learners develop practical and job-ready skills in graphic design, photography, videography, video editing, presentation design, and digital content production, so they can create professional communication materials for businesses, projects, institutions, NGOs, and clients.

5. What You Will Be Able to Do

By the end of the training, the learner will be able to:

• design posters, flyers, promotional graphics, and branded visuals;
• create social media graphics and short-form digital content;
• understand the basics of photography and visual composition;
• capture photo and video content using a smartphone or camera;
• edit short, dynamic, and professional-looking videos;
• produce promotional videos, interviews, tutorials, and reels;
• create simple visual identity elements;
• use PowerPoint to build professional visual presentations;
• deliver communication materials adapted to real business or client needs.

6. A Practical and Creative Career Path

Graphic design and video production are now central to modern communication.
Businesses, NGOs, institutions, shops, entrepreneurs, events, and digital creators all need people who can quickly produce attractive visuals and effective video content.

This track therefore prepares learners for a skill set that is practical, marketable, income-generating, and useful in freelance work, salaried work, entrepreneurship, and project communication.

7. Training Duration

120 hours of training

This training is structured to help the learner progressively build practical mastery of the tools, techniques, and deliverables expected in graphic design and video production.

8. Training Format

The training follows the standard Samedi-Informatique model:

• classes every Saturday;
• 4 hours per session;
• progressive, practice-based learning;
• practical assignments between sessions;
• regular academic follow-up and feedback.

After the Saturday class, learners also receive practical work to complete during the week in order to strengthen skills, improve production quality, and develop professional habits.

9. Learning Rhythm

The learning rhythm is designed to help learners progress seriously without blocking their entire week.

The pedagogical structure may include:

• one main Saturday class session;
• assignments to complete and submit during the week;
• feedback and correction to improve performance;
• continuous progression toward more complete and professional outputs.

This approach keeps the learner in active production mode and helps build a solid operational level over time.

10. Tools and Software Covered

This training uses practical, popular, and market-relevant tools, including:

• Canva
• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Adobe Premiere Pro
• CapCut
• Filmora
• Microsoft PowerPoint
• Camera
• Android smartphone or iPhone for mobile shooting, social media content production, and vertical video creation

The program is oriented toward the tools that are most accessible and most in demand today for producing fast, effective, and professional visual and video content.

11. Training Program

The program is organized into progressive learning blocks that take the learner from the fundamentals to integrated project production.

Block 1 — Visual Communication Fundamentals and First Visual Outputs

In this first stage, the learner is introduced to the foundations of visual communication, including formats, dimensions, color use, layout, information hierarchy, typography, image use, and professional visual structure.

Main outputs include:

• basic poster design;
• flyer creation;
• A4 and A5 visual layouts;
• introduction to print and digital formats;
• first visual productions using Canva and other graphic tools.

Block 2 — Practical Graphic Design with Today’s Popular Tools

This block helps the learner produce cleaner, more coherent, and more professional communication materials.

Main areas covered:

• promotional posters;
• advertising visuals;
• social media graphics;
• business communication materials;
• introduction to practical work with Photoshop, Illustrator, and InDesign;
• creation of simple visual identity elements.

Block 3 — Practical Photography and Image Composition

The learner is trained to capture better images and understand visual principles that improve both graphic and video content.

Main areas covered:

• framing;
• shooting angles;
• lighting basics;
• composition principles;
• planning a simple photo shoot;
• photo content for posters, social media, and digital communication;
• using the smartphone as a practical visual production tool.

Block 4 — Practical Videography and Video Shooting

This stage introduces the learner to simple but professional video production methods.

Main areas covered:

• planning a short video;
• shooting with a smartphone or camera;
• essential shot types;
• useful sequences for social media content;
• mini-interviews;
• short promotional video shooting;
• capture for tutorials, narration, and storytelling;
• vertical and horizontal video production.

Block 5 — Fast Video Editing and Digital Video Content

In this block, the learner develops the ability to transform raw footage into usable communication videos.

Main areas covered:

• trimming and sequencing;
• timeline assembly;
• on-screen text;
• music integration;
• transitions;
• subtitles;
• short video editing;
• production of 30-second to 1-minute clips;
• editing content for reels, status videos, stories, and promotional videos.

Main software used:

• CapCut
• Filmora
• Adobe Premiere Pro

Block 6 — Social Media Content Production

This part of the program is directly aligned with today’s market demand: producing visuals and videos specifically adapted to social media platforms.

Main outputs include:

• square posts;
• story visuals;
• vertical video content;
• promotional social media graphics;
• mini visual campaigns;
• fast communication content for businesses, shops, events, activities, and projects;
• basic visual consistency between graphic design and video content.

Block 7 — Presentation Design and Professional Visual Supports

The training also includes PowerPoint as a practical professional communication tool.

Main outputs include:

• professional presentations;
• meeting support slides;
• mini commercial presentations;
• project presentations;
• attractive slide decks;
• simple visual support for pitches, training, teaching, and demonstrations.

Block 8 — Integrated Project and Portfolio Development

At the end of the training, the learner works on combined productions to demonstrate the ability to deliver a complete communication package.

Possible final project components:

• A3 poster;
• simple visual identity package;
• social media visuals;
• 1 to 2-minute video;
• coherent mini campaign;
• visual presentation of a project or offer.

This final stage helps the learner begin building a practical portfolio.

12. Teaching Approach

This training is fully practice-oriented.
The learner does not only study software features in theory. They learn by producing, correcting, improving, and finalizing materials that are useful in real communication contexts.

The teaching approach emphasizes:

• practical exercises;
• progressive production work;
• real-life application;
• effective use of software tools;
• the ability to respond to a client brief or project need;
• portfolio building.

13. Entry Requirements

To join this training, the learner needs:

• a laptop or an Android phone / iPhone;
  if you do not have one, please inform us so we can prepare the equipment for your training;
• an ID document: national ID card or student card;
• payment of the 5,000 XAF registration fee;
• motivation;
• creativity;
• willingness to learn seriously through hands-on practice.

14. Registration Confirmation

The learner must confirm registration one week before the starting date in order to allow proper pedagogical and logistical preparation for the training.

15. End-of-Training Results

At the end of this track, the learner leaves with:

• a solid foundation in graphic design and video production;
• practical work completed during the training;
• stronger command of today’s popular creative software tools;
• usable skills for social media, projects, business communication, and client work;
• an initial portfolio;
• a certificate validating the competencies acquired in the track.

16. Registration & Contact

Ready to train for a creative digital career?
Register for the Graphic Design & Video Production track at Samedi-Informatique and build practical skills in visual communication, photography, videography, editing, and digital content creation.